In March 2013, Noam Israeli, along with 7 other individuals, was indicted by the State of California, County of Santa Clara, on charges of grand theft and conspiracy to commit theft, extortion, money laundering, insurance fraud, and tax fraud. Investigators believe that Israeli and his co-conspirators were involved in a scheme to lure customers into a moving contract by offering phony low estimates and later extorting their victims by fraudulently inflating the final bill by double or triple the original estimate.
Israeli was a foreman for ASAP Relocation, Inc., America’s Best Movers, Champion Movers, Fast Moving Van Lines, Inc., Quick Quotes for Moving, Inc. and Encore Movers, all Northern California-based moving companies. As a foreman for the moving companies, Israeli supervised the actual loading and delivery of customers' goods. According to court documents, between 2005 through 2012, Israeli and his co-conspirators solicited business for one of the aforementioned moving companies by offering artificially low estimates for moving prices.
After the customers’ belongings were packed, Israeli and his co-conspirators fraudulently inflated the bills by adding phony fees for packing services and supplies. These hidden charges often doubled or tripled the original prices quoted by Israeli and his cohorts. Defrauded customers who refused to pay the increased fees were threatened with their belongings being placed in storage and incurring additional fees. Customers were also often required to pay in cash, which was diverted and not reported to taxing authorities. Instead the cash was used to pay workers under-the-table and to fund the luxurious lifestyles of Roni Hayon, the owner and president of the moving companies, and his wife Adii Therese Karter.
Israeli was born in Israel and was last known to be residing in San Jose, California.